Press Release for HARANA KINGS US Tour

by floranteaguilar

Hi-­‐Res Image Available Upon Request

New Art Media Presents

San Francisco, CA June 29, 2012 – Master artists discovered in the soon to be released documentary “HARANA” coming to California as they embark on a rare concert series to promote the film and their debut album with world music guitarist Florante Aguilar.


Time & Date: July 8, 7pm
“Apl de Ap Takes You to the Philippines – A Celebration of Global Filipino Music”
Location: Hollywood Bowl, Los Angeles, CA

Time & Date: July 11, 6:30pm
CD Release Concert to Benefit the Filipino American WWII Veterans Memorial
Location: War Memorial Veterans Building, 401 Van Ness Blvd, Room 207, San Francisco Suggested Donation: $25 at the door

Time & Date: July 14, 7:30pm “An Evening With the Harana Kings”
Location: St. Bonaventure Catholic Church, 5562 Clayton Road, Concord, CA
Tickets: $10 at the door

Time & Date: July 17, 7:00pm “Harana Kings Concert”
In Collaboration with OACC and PAWA Inc.
Location: Oakland Asian Cultural Center, 388 Ninth Street, Oakland, CA
Tickets: $25 at the door

The Philippines’ tradition of harana has been rapidly vanishing in its home country and most people throughout the world are completely unaware of its influential music that for many years had inspired the Philippine country with hope, beauty and love. Harana was a traditional form of courtship in which men serenaded women by singing underneath her window at night. It is famous for its set of protocols, a code of conduct and most importantly, a specific style of music. An important custom of Filipino culture, harana has been teetering on the edge of disappearance for some time, but through the untiring and valiant efforts from a group of filmmakers, harana has been given a chance for survival.

World music guitarist Florante Aguilar along with producer Fides Enriquez and director Benito Bautista have been hard at work producing Harana, a documentary highlighting and saving the tradition that will once again reignite the passion and treasure that is harana. Together, they discovered Felipe Alonzo, Celestino Aniel and Romeo Bergunio, three men with simple lives in the Philippines who exemplify the definition of a true harana master. Now known as the Harana Kings, not only do these master haranistas star in the upcoming documentary, but they have been formally invited to perform in an exclusive concert series in California. Having never been far from their humble lifestyles, coming to American is surely a once-­‐in-­‐a-­‐ lifetime dream come true. They will begin their exclusive tour in Los Angeles by participating in the unprecedented July 8th concert “Apl de Ap Takes You to the Philippines – A Celebration of Global Filipino Music” at the Hollywood Bowl alongside big acts such as Martin Nievera, Nicole Scherzinger, Sandwich, and Apl de Ap with members of the Black Eyed Peas, before coming to the San Francisco Bay Area for three more not to be missed performances.

The concerts will also launch the release of the album Introducing the Harana Kings, a result of the Harana documentary film. The Harana Kings will join Florante Aguilar to perform a number of tracks from the album and this will be the only time the Harana Kings will be performing live in the United States in what will surely be an event that not only celebrates Filipino history, but a momentous occasion for anyone that has ever dared to dream.


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Suma CumLaude April 3, 2013 - 4:15 am

I hope HARANA will come to the US Capital of Washington, DC. We have a lot of traditional and seasoned Filipinos in the area. Please let me know any chance they come this way. A while back a Filipino dance troupe came to our suburb.

Thank you so much to these talented group of Filipinos (Kapwa Filipinos).

Administrator August 18, 2012 - 7:12 am


HARANA the movie is still doing the film festival rounds this year and early next year. The DVD will be out some time next year after its theatrical release. Please “Like” the Harana the movie Facebook Page so we can inform you as soon as DVD is out. Cheers!

Jessa Sandoval August 18, 2012 - 6:46 am

Hi Florante, like Yza, I also want to watch your documantary film. Where can I get a copy of it? Is it available at the CCP store?

Hope to hear from you soon. God bless! 🙂

Yza Santiago August 7, 2012 - 12:16 am

Hi Florante,

I came across this page and I wanted to watch the documentary on Harana (as I’ve read good reviews on this one during the Cinemalaya 2012 Festival here in the Philippines). Unfortunately, I was not able to watch the said docu. Is there any way for me to watch that, or buy the album with the harana kings? I’m thinking of writing a blog about the documentary in (website promoting Filipino culture to FilAms) but then, I still have to watch the movie for a full effect.

Hope you can help me on this one. Thanks very much! 🙂


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